Lucid Agency» Twitter http://www.lucidagency.com Online Marketing Made Lucid Thu, 27 May 2010 05:33:40 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Twitter Use During Iran Election http://www.lucidagency.com/twitter-iran-election/ http://www.lucidagency.com/twitter-iran-election/#comments Wed, 17 Jun 2009 15:31:06 +0000 Scott http://www.lucidagency.com/?p=258 I never thought i’d see the day when the US State Department would ask Twitter to reschedule maintenance for the site until later, as it was determined to be important in the news coverage of the Iranian Election. I suppose there are other uses for the start-up Microbogging site than the usual updates letting me know my friends have gotten a $5 footlong, or that a relationship break-up is looming.

Here’s a good article about the Iranian Election usage of Twitter.

]]> http://www.lucidagency.com/twitter-iran-election/feed/ 0 What’s the Tweet all about? http://www.lucidagency.com/what%e2%80%99s-the-tweet-all-about/ http://www.lucidagency.com/what%e2%80%99s-the-tweet-all-about/#comments Thu, 11 Jun 2009 17:35:40 +0000 Ken http://www.lucidagency.com/what%e2%80%99s-the-tweet-all-about/ It’s kind of ironic that I found this article today when I was catching up on my latest industry news. About a month ago myself and a few of the Lucid guys were talking about how social media seems to be the “cure-all” right now, and everybody wants it. Yet most people don’t know why they want it, or if it even makes sense for their business. Don’t get me wrong, I love facebook. Yet, social media marketing is tough, time consuming and really takes an understanding of the customer. It’s not just having a profile on Facebook, Myspace or Twitter, just to have one. We get clients coming to us all the time asking if we can setup a twitter or facebook campaign for them. Often, when we get down to brass tacks and figure out the business need, Twitter or Facebook isn’t the answer. 

When you look at Twitter, keep in mind that only 10% of the users on Twitter make 90% of the “tweets”. This means that there are die hard twitter users that have a ton of followers and probably get something from their tweets because they are reaching a massive critical audience. The rest of the users, just get a little fun or find it interesting to see what other people are up to in real time.

Derek Harding, one of the writers over at Clickz [a marketing news website] poses some questions about the long term validity of Twitter and whether it will “implode under the weight of it’s hype”. Keep in mind Twitter still hasn’t found a long term revenue model. Derek Harding’s article can be seen here: http://www.clickz.com/3634038

Let me know what you think!

Ken

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