Services > Online Public Relations
What is Online Public Relations?
Online Public Relations is a complex and evolving extension of your brand, but online. Your customers, competitors and the media are going to discuss your brand online in a variety of methods including media outlets, social media sources, direct feeds and even consumer feedback loops. The objective is to become fully engaged in this dialogue, providing content to these new media distribution points of influence, effectively shaping the marketplace perception and increasing the awareness of your brand.
Full scale Online Public Relations is a new, and evolving practice – and is often considered an extension of core brand management. In the modern online landscape, social media combines with traditional public relations to form a complex stream of both professional and user generated content. Having control of your brand in this space is critical to your ability to thrive in the new environment.
What is the Lucid Agency strategy for Online Public Relations?
We develop our Online Public Relations strategy on an individual client-by-client basis. We take the time to interview your staff, learn about your brand and your competition. We learn where your brand awareness is, and where you envision it to be. Then we develop your plan. We start by identifying where the conversation is taking place and where it could be taking place. Then, we develop a strategy to bring your story to these audiences. Sound simple? It should be, after all, it’s our namesake and how we operate our business – simple, direct…Lucid.
How do you know it will work?
We will provide you with reporting to show you exactly where your story is being told, so you’ll know exactly how effective our campaigns are. Beyond that, you should know our talent stems from the best in traditional Public Relations. We’ve taken these tried and true PR strategies, and have worked tirelessly to adapt them for maximum impact in the online space. We know online, we know social media, we know PR, and when you work with us, we’ll know your brand. And so will your customers, competitors and the marketplace. If your company has a brand story to tell, we will get it told.
If you have questions, or if you would like more information about strategic Online Public Relations, then it’s time to contact Lucid Agency.
Lucid agency is an Online Marketing and Online Public Relations agency located in Scottsdale, Arizona, providing sophisticated Online Marketing campaigns to our clients. Find out how to take your Online PR to the next level; contact Lucid Agency.