While working on a presentation, I put together a quick chart to help illustrate the process of Organic Optimization. I thought it might be interesting to share. As you can see, Organic Optimization relies heavily on both on-page and off-page optimization, and is a true ongoing process (at least if you want to achieve good results). Unfortunately, a lot of people are looking for a quick “one-time full optimization”. When we try to explain how that will only help temporarily, it can sometimes cause confusion and or frustration.
The Organic Optimization Process