What is Retargeting?
Have you ever gone to a website and noticed an advertisement for another website you have recently visited? Chances are you were Retargeted. Retargeting is simply tagging visitors on your site with a http cookie, then displaying your banner/text/rich media ad to them when they are visiting another Website in the future.
Does Retargeting really work?
The first result in any Retargeting campaign is usually the “wow” factor when you realize how cool it is. Even better, there are smart and successful applications for Retargeting. With that said, Retargeting does not work for every campaign, and often requires a minimum media budget of at least $1,000/month for an effective campaign. We often recommend this for our larger clients and have seen very compelling results when it is used as a strategic component in an overall marketing campaign.
How does Retargeting work?
Retargeting is actually fairly simple. The process diagram illustrates how it works:
The Retargeting Process
Is Retargeting right for your organization?
If you answer yes to one or more of the questions below, Retargeting may fit in your overall marketing mix.
- Do you have an online marketing budget of at least a one thousand dollars per month?
- Do you have at least a few thousand visitors to your Website each month?
- Do you sell a product or service with a long consideration cycle or customer research process?
- Are you concerned with continued branding for your business online?
- Do you have significant online competitors?
If you answered yes to these questions above, then it’s time to contact Lucid Agency to talk about a Retargeting campaign.
Lucid agency is a leading Retargeting Agency, offering sophisticated and impactful Retargeting campaigns. Lucid Agency is located in Tempe, Arizona, and offer full service Retargeting agency services such as strategy, creative, placement, coding, analysis and reporting to clients of all sizes all over the country.
We have been providing top quality Retargeting campaigns to our clients for years, and have great campaign success stories. If you’d like to talk to us about Retargeting services: contact us.
If you would like our current Retargeting info packet, with an up-to-date price card, simply contact us.
