Category Archives: Website Conversion Rate

This week I found myself answering a question that we often get asked, “what is a good website conversion rate?” Usually clients ask this, looking for a conversion rate to aim for. The fact of the matter is that a good conversion rate is going to vary depending on a few critical elements such as 1) what the conversion goal is, 2) how much commitment are you asking the customer/lead to make, 3) how easy is it to convert, 4) what is the conversion call-to-action and a handful of other factors unique to each website. Continue reading →