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Lucid featured in PPC Management Webinar

Scott — Tue, 27 Apr 2010 01:59:12 +0000

Lucid Agency will be featured as a panelist on the upcoming AgencySide Webinar titled: “PPC Panel: Managing the Search & Content Networks Better“.

DISCOUNT CODE: If you are interested in watching this Webinar, we have a code for $10 off the registration cost of $39/person. Simply register online and use this code “SKaufmann” in the promo code field, which will give you $10 off when you check out.

WHEN: April 28, 2010 1pm PDT / 3pm CDT / 4pm EDT
WEBINAR TOPICS:

A discussion on campaign setup strategies
Keyword research and selection process: short vs. long tail terms
Insights on bidding strategies
A review campaign efficiency tools
Notes on post-click experience testing and metrics

11 Successful Social Media Case Studies

Scott — Wed, 02 Sep 2009 18:44:06 +0000

A client actually sent this to me today. It’s a great document with 11 successful case studies, as compiled by the gang at Marketing Profs.

Click to: Download 11 Case Studies Document

Mom, are you on Facebook?

Ken — Wed, 26 Aug 2009 23:15:59 +0000

Social media isn’t just for the young anymore; it’s also for the young at heart. I have been noticing the rapid adoption of social media by those a generation or even two, older than me.

This past December, I was visiting my family for Christmas and my mother asks me “how do I get on facebook?” I quickly replied back “Mom, you don’t.” Perhaps for selfish reasons. I really didn’t know what to say. Here I am, approaching 30, and have been on myspace and facebook for quite a few years. What were once safe harbors for your college party pics and funny comments between friends, has now become a hub for your entire online life, viewable by every friend and family member alike. And the baby-boomers like my parents, they want in on the action too.

The reality of this adoption didn’t hit me personally until this week when I had different friends say their parents where on facebook. I quickly replied back, “so is my mom”. Being in the online marketing business I started to think more about it. I thought about the people that have “added me” as a friend in the last 6 months:

My Mom
Two of my Aunts
My great Aunt
My second & third cousins
My older brother
My older sister

I think it’s safe to say Social Media is not a “fad” and is probably here to spoil the online photo posting for high school and college students everywhere for generations to come. But also, giving us an unprecedented “in” with the boomer-generation that has been historically tougher to reach online.

How about you? Has your parents added you on facebook yet? If not, beware because it will happen sooner than you might think.

Here is an interesting article I came across today by Jennifer Martinez; an industry author on Online Marketing.

http://gigaom.com/2009/08/25/the-social-web-isnt-just-for-the-young-anymore/

Is the Internet the next California?

Ken — Wed, 06 May 2009 21:20:31 +0000

California, you say? Yes, as in brown outs and loss of energy in the summer months. The state of California is maxed out in terms of its energy usage. But what about the internet, could the World Wide Web be running out or room? Is there really a chance of the Internet reaching its limits and having rolling blackouts?

Here is an interesting link that gives you some food for thought. I highly doubt that we will ever get to this point but they do make a few interesting points.

http://www.foxnews.com/story/0,2933,518405,00.html