Category Archives: Pay Per Click
How To Integrate PPC With Other Marketing Tactics
The world is digital, so the world is flat. We are all connected through the digital threads of communication and news to a level of elegant simplicity requiring nothing more than a few clicks on the keyboard, or taps on … Continue reading
When Not to Use Paid Search (PPC)
A great article by Scott Kaufmann of Lucid Agency explaining when not to use Paid Search (PPC) marketing. Continue reading
PPC (Pay-Per-Click) Ad Testing Strategies
Many times a client will come to you (an agency) expecting you to know all the answers. And whether or not we think we know all the answers, the safest way to end up with a happy (and successful) client … Continue reading
Using Pay-Per-Click for Brand Building
If you work at an agency that manages paid search campaigns, it’s likely you’ve encountered the age-old discussion about using PPC to build the client brand. Often there a variety of reasons not to do this, and clients are usually … Continue reading