Category Archives: Online Marketing
Weekly Digital News Roundup: Oct 17 – 21
Trends: Digital Advertising A vast array of technologies and trends are transforming online marketing, including the death of the click through. Advertisers and publishers have been predicting—and hoping for—the death of the click-through rate for years, complaining it’s a highly … Continue reading
How To Integrate PPC With Other Marketing Tactics
The world is digital, so the world is flat. We are all connected through the digital threads of communication and news to a level of elegant simplicity requiring nothing more than a few clicks on the keyboard, or taps on … Continue reading
11 Successful Social Media Case Studies
A client actually sent this to me today. It’s a great document with 11 successful social media case studies, as compiled by the gang at Marketing Profs. It’s a great testimonial to the results you can harness with proper planning … Continue reading
Bing This: Major Changes and Search Optimization for Bing
How to optimize a website for Bing, from the experts at Lucid Agency Continue reading
Mom, are you on Facebook?
Social media isn’t just for the young anymore; it’s also for the young at heart. I have been noticing the rapid adoption of social media by those a generation or even two, older than me.