Category Archives: Conversion
What’s a Good Website Conversion Rate?
This week I found myself answering a question that we often get asked, “what is a good website conversion rate?” Usually clients ask this, looking for a conversion rate to aim for. The fact of the matter is that a good conversion rate is going to vary depending on a few critical elements such as 1) what the conversion goal is, 2) how much commitment are you asking the customer/lead to make, 3) how easy is it to convert, 4) what is the conversion call-to-action and a handful of other factors unique to each website. Continue reading
A/B versus Multivariate Testing
Lucid Agency explains the difference between A/B Testing and Multivariate Testing… Continue reading
8 Principles of Website Conversion
Often when we sit down to review a new client website marketing, the first thing we encounter is a problem with their website conversion process. I don’t think conversion optimization requires a PHD, but sometimes it does take some critical … Continue reading