Category Archives: A/B Testing

PPC (Pay-Per-Click) Ad Testing Strategies

Posted on September 1, 2010 by Scott

Many times a client will come to you (an agency) expecting you to know all the answers. And whether or not we think we know all the answers, the safest way to end up with a happy (and successful) client … Continue reading →

Posted in A/B Testing, Pay Per Click | Leave a comment

A/B versus Multivariate Testing

Posted on April 24, 2009 by Scott

Lucid Agency explains the difference between A/B Testing and Multivariate Testing… Continue reading →

Posted in A/B Testing, Conversion, Multivariate Testing | Leave a comment