Weekly Digital News Roundup: May 29 – June 2

Google Launches Total Overhaul Of E-Commerce Analytics In Beta

 

  • According to Marketing Land, Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself.
  • New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase.
  • It’s also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level.

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De-mystifying SSL Certificates

What is SSL?
SSL stands for “Secure Sockets Layer.” It is a protocol for encrypting information that travels between a web server and a browser. The web server has two keys: A Private Key and a Public Key. Both keys are needed to un-encrypt any encrypted message.  The public key is just that – public. When you purchase an SSL certificate, the Certification Authority will ask you for a CSR (Certificate Signing Request) in order to generate your certificate. The CSR is issued by your hosting company (if you’re on a shared server) and this contains the Public Key. After the Certification Authority generates a certificate, based on your CSR, and validates your other details, it will issue a certificate that is matched to your Private Key. A certificate contains: Continue reading

Weekly Digital News Roundup May 22-26

(image from Wikipedia)

 

Google Begins Rolling Out Panda 4.0 Now

  • According to SearchEngineLand, Google’s Matt Cutts announced Wednesday on Twitter that the company has released version 4.0 of its Google Panda algorithm.
  • Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
  • Panda 4.0 is a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites, and it sounds like this update will be gentler for some sites.

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