Weekly Digital News Roundup: March 21-25

Facebook Reportedly Slashing Organic Reach for Pages 

  • facebook_logo2According to Adweek, Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases.
  • Organic reach will be reduced to 1 percent or 2 percent, according to Valleywag, citing an anonymous source “professionally familiar with Facebook’s marketing strategy.” Valleywag did not get a comment from the social net, but CNET said Facebook confirmed that marketers will see the organic reach of Page posts decline over time.
  • “Over the past few months, we have been having conversations with clients about declining organic distribution in News Feed. This is largely due to more competition driven by more sharing,” a Facebook spokesperson told CNET.  Continue reading

Weekly Digital News Roundup: March 14-18

Facebook Introduces 15-Second Video Ads 

  • Facebook-skins-postAccording to The Next Web, Facebook today introduced 15-second video ads, which will start playing without sound as they appear on screen and stop if you scroll past. If you tap the video, it will expand into a full-screen view with sound. The company says users can expect to start seeing these new ads “over the next few months.”
  • Facebook first started testing what it calls “Premium Video Ads” back in December. The company says they are designed “for advertisers who want to reach a large audience with high-quality sight, sound and motion.”
  • Furthermore, Facebook says it is taking steps to ensure video ads that appear on its site “are as good as other content people see in their News Feeds.” That’s very important if the company is to keep investors and marketers happy, without annoying users. Continue reading

Lucid Tech Talk: Understanding IP Addresses

What’s an IP address?

We use the Internet every day for everything. It’s become such an integral part of our lives that we don’t even think about how often we use it – it’s like flipping on a light switch or opening the refrigerator. We only notice it when it’s not there . . . at which point we panic and start wondering “do I own a phone book?” and “how do I use a phone book?” Continue reading

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