Weekly Digital News Roundup: April 4-8

Twitter Rolls Out Free ‘Pinned Tweets’ to Select Personal Accounts

  • twitter-bird-calloutAccording to Mashable, Twitter is rolling out “pinned tweets” to a select group of high-profile users for free. The feature allows a limited number of politicians, musicians, and other celebrities to pin a tweet to the top of their stream. Paying customers will also have access to this feature.
  • The Twitter pinned tweet feature is located inside a user’s analytics page, making for easy use of the system. It will only show on the browser version of Twitter (not on the Twitter app or TweetDeck).
  • A “pinned tweet” will not be constrained to time limits. It will be labeled as “promoted” at the top of a user’s profile. Although the feature is being rolled out for free now, it has actually been available for a year through the Twitter partnership system. Continue reading

Weekly Digital News Roundup: March 28-April 1

Gmail Turns ‘Promotions’ Tab Into A Visual Shopping Experience

  • Google_logo_transparent 1According to WebProNews, Google has introduced a new Gmail feature that lets users turn their “Promotions” tab into a more visual, almost Pinterest[-like] shopping experience. This is one at least minor improvement to the current state of Gmail for email marketers. The introduction of the Promotions tab and the tabbed interface in general is something a lot of markers have had to struggle with.
  • “Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try,” product manager Aaron Rothman says in a blog post. “But right now, those images are buried inside your messages—and with only subject lines to go on, it can be a challenge to quickly pick out the deals and offers that interest you most.”
  • “You’ll be able to toggle between the new visual grid view and the standard list view by clicking a button at the top of the tab,” Rothman says.  Continue reading
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