Google Launches Total Overhaul Of E-Commerce Analytics In Beta
- According to Marketing Land, Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself.
- New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase.
- It’s also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level.
What is SSL?
SSL stands for “Secure Sockets Layer.” It is a protocol for encrypting information that travels between a web server and a browser. The web server has two keys: A Private Key and a Public Key. Both keys are needed to un-encrypt any encrypted message. The public key is just that – public. When you purchase an SSL certificate, the Certification Authority will ask you for a CSR (Certificate Signing Request) in order to generate your certificate. The CSR is issued by your hosting company (if you’re on a shared server) and this contains the Public Key. After the Certification Authority generates a certificate, based on your CSR, and validates your other details, it will issue a certificate that is matched to your Private Key. A certificate contains: Continue reading
(image from Wikipedia)
Google Begins Rolling Out Panda 4.0 Now
- According to SearchEngineLand, Google’s Matt Cutts announced Wednesday on Twitter that the company has released version 4.0 of its Google Panda algorithm.
- Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
- Panda 4.0 is a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites, and it sounds like this update will be gentler for some sites.