In a Major Departure, Google Shows Banner Ads in Search Results
- According to The New York Times, on Wednesday, Google confirmed that it was testing new ads with images atop search results. They are a major departure from its earlier advertising and from its past promises to users. The banner ads are part of an experiment involving several advertisers, including Southwest Airlines, that has been running on desktop computers in the United States for about a week, according to a person with knowledge of the ads. They come as Google battles a slowing desktop search business and falling ad prices.
- The search giant often runs experiments with certain groups of users before new features are put into effect for everyone. But banner advertising is one area that Google had vowed never to experiment with. A Google spokesman declined to call the ads banner ads, though they look like banner ads shown across the Internet.
- The ads are part of Google’s multiyear evolution from showing text links to displaying a variety of videos, photos, company logos, maps and other visual information. Continue reading
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
- According to Search Engine Watch, many marketers use third-party social media dashboards to schedule their tweets ahead of time. But Twitter advertisers may be able to give those tools a rest with Twitter’s new scheduled tweets option.
- “All marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance,” Twitter said in its announcement. “These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.”
- “Tweets can be delivered organically to followers, or set up to publish as part of a Promoted Tweet campaign where you can select specific targeting criteria to make sure the right users see your message,” Twitter said. Continue reading
Google to Put User Photos, Comments in Online Ads
- According to the Washington Post, Google has made a fortune selling ads. Now it’s trying to put its hundreds of millions of users to work as company pitchmen, using the profiles, pictures and recommendations of ordinary people to endorse products and services across the Web.
- The controversial practice, announced Friday by Google, is part of an emerging trend on the Internet. Advertisers believe that consumers place enormous value on product endorsements that come from a friend or family member, and growing numbers of Web companies are trying to capture that social advertising in a systematic way. But critics say tactics that further exploit the data people leave online amount to a bait-and-switch.
- Google said the launch of “shared endorsements” will help consumers make better choices. “We want to give you — and your friends and connections — the most useful information. Recommendations from people you know can really help,” the company wrote in its announcement.“This move by Google reflects the growing and unchecked expansion of online data collection by the industry,” said Jeff Chester, executive director of the Center for Digital Democracy. Continue reading