Facebook Opens up Its Social TV data
- According to The Next Web, Facebook [this week] announced a partnership with UK-based social TV analytics company SecondSync. The two companies will work together to help marketers understand how people are using the social network to talk about topics such as TV.
- The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time. In two weeks, SecondSync plans to share initial results in a white paper titled “Watching with Friends” with a full analysis of how people are using Facebook to engage with TV.
- The whitepaper will encompass “a range of programs” in the US, the UK, and Australia. It will also consider patterns by genre, by demographic, and by device, as well as how the social network is used before, during, and after the broadcast. Continue reading
Google Launches AdSense Direct For Direct Ad Deals
- According to WebProNews, Google has announced the launch of AdSense Direct, a way for publishers to manage their directly sold ad deals from within their AdSense accounts. The feature also enables publishers to show these ads on their site without having to actually make changes to their code.
- To use AdSense Direct, you’ll first need to arrange a direct deal with an advertiser — this can be any advertiser, regardless of whether or not they’re using AdWords, explains product manager Matt Goodridge. “Once you’ve both agreed on the terms of the deal, enter the details into your AdSense account. You’ll get a link to send to the advertiser, where they can upload their ad and pay for the deal with Google Wallet. Once you approve the ad creative, the campaign will be ready to launch at the time period specified.”
- Google says AdSense Direct will help publishers maximize their revenue, save time and control their brand.
Facebook Launches a ‘Trending’ Box
- According to The Washington post, Facebook said Thursday that it’s launching a new feature, called “Trending,” that will show popular topics of conversation on the world’s largest social network.
- With Trending, users will see a box pop up at the top of their home feed pages listing trending topics. They can then click on a topic to see the relevant public posts and posts from friends. The product is “designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook,” the company’s engineering manager, Chris Struhar, said in a company blog post.
- If all the hand-wringing about Facebook losing popularity among the younger crowd proves to be a long-term problem, this market could become important for the social network’s ability to keep and add followers. Continue reading