Make your Brand Work for You: Using Search Data to Deliver Better Brand Experiences

urlYou’ve worked hard to establish your brand’s identity, but you could always do a better job managing it. Search data can be a good tool to help you plan your brand and gain new insights into categories and competitive landscapes. But did you know that it can also be a powerful tool for identifying whether your brand stands for what you think it should? Continue reading

Weekly Digital News Roundup: February 21-25

Facebook Is Acquiring WhatsApp For $19 Billion 

  • mark-zuckerberg-facebookAccording to WebProNews, Facebook just announced that it is acquiring WhatsApp for approximately $16 billion, including $4 billion in cash and approximately $12 billion in Facebook shares. The deal also includes an additional $3 billion in restricted stock units bringing the total to $19 billion.
  • The service has over 450 million monthly users with 70% active on a given day, according to the company. More impressive still is that (again, according to the company) messaging volume is approaching the entire global telecom SMS volume, and it’s still rapidly growing. It’s currently adding over a million new users per day.
  • Mark Zuckerberg said, “WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are all incredibly valuable. I’ve known Jan for a long time and I’m excited to partner with him and his team to make the world more open and connected.” Continue reading

Weekly Digital News Roundup: February 14-18

Facebook Offers New Gender Options for Users

  • Facebook-skins-postAccording to The Washington Post, you don’t have to be just male or female on Facebook anymore. The social media giant has added a customizable option with about 50 different terms people can use to identify their gender as well as three preferred pronoun choices: him, her or them.
  • Facebook said the changes, shared with The Associated Press before the launch on Thursday, initially cover the company’s 159 million monthly users in the U.S. and are aimed at giving people more choices in how they describe themselves, such as androgynous, bi-gender, intersex, gender fluid or transsexual.
  • “Really, there was no debate within Facebook about the social implications at all,” said Alex Schultz, director of growth. “It was simple: Not allowing people to express something so fundamental is not really cool so we did something. Hopefully a more open and connected world will, by extension, make this a more understanding and tolerant world.” Continue reading
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