Weekly Digital News Roundup: Sept 25 – Sept 29

EBay to Spin Off PayPal Into a Separate Company in 2015      

  • According to the Mashable, EBay has announced a plan to split its PayPal business into a separate, publicly traded company in 2015. The movehas been advocated for some time by minority shareholder Carl Icahn, though his January 2014 proposal for the spinoff failed in April. Icahn, known for his willingness to make big bets on companies and publicly push for new strategies, had argued that making PayPal a public company would raise needed capital and help it compete in the increasingly crowded digital payments industry.
  • After the two companies are separated into two entities, Devin Wenig, currently the president of eBay Marketplaces, will become the CEO of eBay. Dan Schulman, previously the President of American Express’ Enterprise Growth Group, is joining the company to become president of PayPal; following the spinoff, he will become the CEO of PayPal.

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How Businesses Benefit from Blogs

You may have noticed that more and more of your favorite brands and businesses have taken up blogging, with 40% of all U.S. companies starting their own blog. You may have also wondered why so many businesses are blogging. Does blogging really add that much value for a business to dedicate time to weekly posts? The short answer, is yes, blogging has a huge impact on the reputation of your business online and numerous benefits for any type of brand. Here are the top six ways blogging can benefit your business:

1. Create An Online Community. A blog can be a place for your business to receive questions from interested individuals, allowing you to enhance the discussion between your business and your consumers. Creating a well-run blog also creates an online community of invested users who participate in the conversation about your brand and become advocates in both the online and offline spheres.

2. Integrate Blog Content into Sales Approach. Attract more qualified clients who are interested in your brand by using your blog as a promotional tool to sell your company and to tell consumers why they should invest in your products or services.

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Weekly Digital News Roundup: Sept 18 – Sept 22

Cortana Coming To Windows 9, Will It Replace Bing?

  • According to the Search Engine Land, this week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the virtual assistant Cortana.
  • Windows Phone users can initiate a search using Cortana, as iPhone users can also with Siri (using Bing). We would thus equally expect that Cortana search capability to be part of the forthcoming Windows 9. The question is whether the Bing brand will be entirely subordinated to Cortana in the new OS. The technology will of course be there in the background regardless.
  • As Cortana makes its/her way to the PC and PC-like tablet devices does it signal the beginning of the end of the Bing brand? Microsoft may see Cortana as a differentiating feature and a way to inject more utility and appeal into the PC, which has suffered consistent sales declines among consumers as mobile devices have become more prevalent.

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