You may have noticed that more and more of your favorite brands and businesses have taken up blogging, with 40% of all U.S. companies starting their own blog. You may have also wondered why so many businesses are blogging. Does blogging really add that much value for a business to dedicate time to weekly posts? The short answer, is yes, blogging has a huge impact on the reputation of your business online and numerous benefits for any type of brand. Here are the top six ways blogging can benefit your business:
1. Create An Online Community. A blog can be a place for your business to receive questions from interested individuals, allowing you to enhance the discussion between your business and your consumers. Creating a well-run blog also creates an online community of invested users who participate in the conversation about your brand and become advocates in both the online and offline spheres.
2. Integrate Blog Content into Sales Approach. Attract more qualified clients who are interested in your brand by using your blog as a promotional tool to sell your company and to tell consumers why they should invest in your products or services.
Cortana Coming To Windows 9, Will It Replace Bing?
- According to the Search Engine Land, this week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the virtual assistant Cortana.
- Windows Phone users can initiate a search using Cortana, as iPhone users can also with Siri (using Bing). We would thus equally expect that Cortana search capability to be part of the forthcoming Windows 9. The question is whether the Bing brand will be entirely subordinated to Cortana in the new OS. The technology will of course be there in the background regardless.
- As Cortana makes its/her way to the PC and PC-like tablet devices does it signal the beginning of the end of the Bing brand? Microsoft may see Cortana as a differentiating feature and a way to inject more utility and appeal into the PC, which has suffered consistent sales declines among consumers as mobile devices have become more prevalent.
Microsoft agrees to $2.5-billion deal to purchase ‘Minecraft’
- According to the LA Times, Microsoft Corp. plans to spend $2.5 billion to buy what it called the most popular online game on Xbox, the building adventure title “Minecraft.”
- The purchase of the game maker Stockholm, Sweden-based Mojang is expected to close late this year. Compared with Microsoft’s blockbuster “Halo” franchise, “Minecraft” should give the company a younger audience to which it could introduce other Microsoft products and services, analysts said. It also establishes another Microsoft-branded product on competing operating systems, which is among the chief goals for Nadella.
- Minecraft’s creator Markus Persson said that he’s leaving Mojang effective Monday because he never wanted to create a blockbuster game. Though the spotlight was flattering, Persson said he was more interested in smaller projects. Some other company executives also don’t plan to join Microsoft.