AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads
- According to Search Engine Land, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads.
- Advertisers can use callouts to promote free shipping, around-the-clock customer service and price matching. Callouts can also promote deals, sales and other special or seasonal offers that will help make an ad stand out — and increase click-through rates.
- There are many similarities between callouts and sitelinks. The major difference, of course, is that callouts aren’t actual links. The benefit here is that a separate landing page isn’t required. That offers a lot of flexibility in messaging and means any size site should be able to take advantage of callouts.
Twitter Taps HackerOne To Launch Its Bug Bounty Program
- According to TechCrunch, following security breaches that have shook confidence in many online services, Twitter today announced the launch of its bug bounty program that will pay security researchers for responsibly reporting threats through HackerOne, a bug bounty program provider.
- Twitter will pay a minimum of $140 per threat reported on Twitter.com, ads.twitter, mobile Twitter, TweetDeck, apps.twitter, and its iOS and Android apps. Twitter actually began working with HackerOne three months ago according to its bug timeline, but it seems the Apple celebrity photo hack has catapulted cybersecurity to a new level of mainstream interest, and Twitter wanted to show that it takes keeping its users safe quite seriously.
- Some large companies, like Facebook, run their own bug bounty programs, but HackerOne offers a plug-and-play solution for companies that want the benefits of crowdsourced bug hunting without having to fiddle with administering the program themselves. Others that employ HackerOne include Yahoo, Square, MailChimp, Slack and Coinbase.
Sony Network Hacked, Exec’s Flight Diverted
- According to the Washington Post, hackers on Monday attacked Sony’s PlayStation Network and apparently disrupted the travel plans of a top company executive by going on Twitter to suggest that there was a bomb on his American Airlines plane. American cut short the Sony Corp. executive’s flight on Sunday and made an unplanned landing in Phoenix.
- The PlayStation Network’s online services were unavailable from Sunday through Monday afternoon Tokyo time. While Lizard Squad tweeted that it was responsible for the outage, Sony spokesman Satoshi Nakajima said it remained unclear who was behind the attack.
- Sony said no personal information was stolen in the incident. Hackers orchestrated a so-called denial-of-service attack against Sony, which involved overwhelming the company’s gaming network with fake visits so that legitimate users couldn’t get through.