Monthly Archives: September 2009
How to Measure Social Media
Lately there has been a lot of discussion about how to effectively measure social media campaigns. Should we measure impressions on a CPM basis, should we measure a 1st step interaction such as a video play or should we measure … Continue reading
Posted in Facebook, Flickr, Social Media, Twitter, Ustream
Leave a comment
11 Successful Social Media Case Studies
A client actually sent this to me today. It’s a great document with 11 successful social media case studies, as compiled by the gang at Marketing Profs. It’s a great testimonial to the results you can harness with proper planning … Continue reading
Posted in Case Studies, Online Marketing, Social Media
2 Comments