Monthly Archives: May 2009
Google Lifts Ban on Trademark Use
I’m actually shocked that it took Google this long to fold and give in on this. Until now, advertisers on Google’s Adwords platform, have been unable to use specific trademark names and phrases in their advertisements titles, because of an … Continue reading
Is the Internet the next California?
California, you say? Yes, as in brown outs and loss of energy in the summer months. The state of California is maxed out in terms of its energy usage. But what about the internet, could the World Wide Web be … Continue reading
What’s a Good Website Conversion Rate?
This week I found myself answering a question that we often get asked, “what is a good website conversion rate?” Usually clients ask this, looking for a conversion rate to aim for. The fact of the matter is that a good conversion rate is going to vary depending on a few critical elements such as 1) what the conversion goal is, 2) how much commitment are you asking the customer/lead to make, 3) how easy is it to convert, 4) what is the conversion call-to-action and a handful of other factors unique to each website. Continue reading