Monthly Archives: April 2009

Comparison of Online PR Wires

A lot of clients seem to come to us having experimented with one Online Press Release distribution source or another. Usually, the first question is whether the distribution service they are using is the correct one. I thought it might … Continue reading

Posted in Online Public Relations, Optimized Press Releases | Leave a comment

A/B versus Multivariate Testing

Lucid Agency explains the difference between A/B Testing and Multivariate Testing… Continue reading

Posted in A/B Testing, Conversion, Multivariate Testing | Leave a comment

8 Principles of Website Conversion

Often when we sit down to review a new client website marketing, the first thing we encounter is a problem with their website conversion process. I don’t think conversion optimization requires a PHD, but sometimes it does take some critical … Continue reading

Posted in Conversion | Leave a comment